科学研究

Case Bank

• The Inventory Nightmare of Aiyalai Garment2016-12-15

  Abstract：Aiyalai Garment operates chain-store garment retailing. This case is based on real-life experience; it records the inventory overload crisis that struck

• Hanlin’s Brand Predicament2016-12-15

  Abstract: With the ambitious dream of building a Chinese brand as prestigious as Estee Lauder, MIT graduated Biochemistry Doctor Ye Han built the brand Hanlin.

• Pains from Managing Reform of a Elevator Manufactu2016-12-15

  Abstract：LU Xiangtian, the actual controller of a traditional elevator manufacturing company, introduced a strategic investor and invited Mr. WANG who used to be

• Why Do Not Younger Generation Workers See Their Jo2016-12-15

  Abstract: HM is a high-tech private firm that specialises in membrane separation and its applications. The firm’s middle management and its shopfloor work

• Is recovery necessary when implicit service failur2016-12-15

  Abstract: This case occurs in Taizhou Hospital of Zhejiang Province. There happened a medical service failure that the medical staff in the hospital injected dr

• HSTYLE Group’s Organizational Innovation: Product2016-12-15

  Abstract: HSTYLE Group has been a myth of electrical business since founded in 2008. Its sales grew from 3 million yuan in 2008 to about 2.5 billion yuan in 201

• Problems of Compensation Management at TY-Digital2016-12-15

  Abstract: TY-Digital, subsidiary of a large state-owned enterprise in the telecommunication industry, specializes in digital reading. In the early years of TY-

• The Traditional Garment Enterprise Development Mod2016-12-15

  Abstract: This case describes a famous garment enterprises in the development of the electricity supplier in the mode selection confusion encountered. In the de

• How Does Flush InfoPlay a Hand in Big Data Era?2016-12-15

  Abstract: Hangzhou Hithink Flush Information Network Co., Ltd. (Flush Info for short) as one of the national leading internet-based financial information provid

• The Confusion of Haina: A Dilemma of Rigid or Flex2016-12-15

  ABSTRACT: This case describes how the manager of Haina, a company of education and training, manages employees, and how the employees work everyday since the co

• How did NDM company, Korea's small business enter2016-12-15

  Abstract: Since 2014, as a Korea manufacturer of anti-hair loss preparations and hair growth solution, NDM Company have been faced with a pincer attack from bot

• The Upgrading Dilemma of Bense Furniture2016-12-15

  Abstract: This case describes the upgrading dilemma facing Bense Furniture, a traditional medium-sized original equipment manufacturer (OEM) in Zhejiang Provinc

• The Problems Are Caused by Elite Training Programm2016-12-15

  Abstract: The training and development of human resource is very effective to maintain and improve the competitiveness of company. This case describes the elite

• Why Employees Are Dissatisfied and Leaved in the C2016-12-15

  Abstract: The CS Life Insurance Zhejiang Company developed quite fast when it started because united and struggling staff leaded by its CEO Xu. CEO Xu created t

• Sijiqing Street： Performance Related Compensation S2016-12-15

  Abstract：Since performance is not related to workload and there is no significant difference in performance appraisals, social workers in Sijiqing Street are not

• Xiaomi's globalization strategy and challenges2016-11-22

  Abstract: Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. By 2016 it had started to expand

• The Brand Value Creation Process of New Century Ho2015-04-02

  This case describes the process that New Century Hotel Group builds its brand value and the confusions it faces. In the 1980s, New Century Hotel Group started from an individual reception hotel, suffe

• The Path to Internationalization: ZK’s Option2015-04-02

  ZK Corporation is a Chinese company that specializes in the development and manufacturing of industrial automation controlling system and device. It has become the most well-known Chinese company in t

• How to Promote the Organizational Socialization of2014-12-18

  The new employee is the fresh blood of the rapid development enterprise, how to through the organizational socialization into the process so that new employees faster better consciously participate in

• The Social Media Marketing Road of Xiaomi2014-12-05

  In 2011,Xiaomi built up a social media marketing camp of "Forum - Microblogging - Wechat".In which Wechat is a customer service tools,forums and microblogging are marketing tools.in the last two years

• The Perplexity of Refinancing in Transition ——Ha2014-11-19

  Hangzhou Oxygen Plant Group co., LTD. is faced with the huge market pattern changes and user in demand changes,and realize the transformation from service-oriented traditional manufacturing into the i

• Outside of Tibet, How Does the Makyeame Develop by2014-11-13

  With the rapid development of tourism in Tibet, more and more tourists flock to Tibet and brought back a lot of mysterious Tibetan culture symbols, Makyeameis one of the symbol which frequently appear

• Lost: Suning’s Puzzle of Transformation2014-09-30

  In 2013, Zhang Jindong led Suning to implement tremendous transformation. From changing the company’s name, adjusting organizational management structure, to charging uniform prices through online an

• “Dance in Shackles”: Business Development Strate2014-09-28

  Since the power industry reform in 2002, most of coal-fired power plants in China have been suffering from the dual pressure of so-called “the market coal” and “the planed electricity”. Wenzhou Po

• Victor Group＇s Shortage of Talents2014-09-28

  The current research was based on the case study of Victor Group, depicting the shortage of talents it was faced in the process of rapid development. Even though the company made some related endeavor

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